Health Professionals
Standard Drinks Model

VI. Appendix

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A. Partnering with MyPyramid: Corporate Challenge Program (US Department of Agriculture)

Standard Drink

On June 10th, 2008, the U.S. Department of Agriculture (USDA) recognized 46 corporations for efforts to promote improved nutrition. In response to a Corporate Challenge issued by the USDA Center for Nutrition Policy and Promotion (CNPP), Distilled Spirits Council (DISCUS) was one of the charter members to sign a Memorandum of Intent to partner with USDA on this project.

DISCUS partnered with CNPP on the Educational Tool Kit on Beverage Alcohol Consumption with Standard Drinks: A Teaching Tool. The goal of the Educational Tool Kit is to provide health care professionals with evidence-based resources that make them better able to promote the alcohol guideline from the Dietary Guidelines for Americans to assist them in answering questions that their patients may have on alcohol and provide them with tools to identify and reduce alcohol abuse.

The National Institute on Alcohol Abuse and Alcoholism (NIAAA) has emphasized the critical role that health care professionals play in communicating about responsible beverage alcohol consumption or abstention. For example, “Your patients look to you for advice about the risks and benefits associated with drinking. Research, in fact, demonstrates that simply discussing your concerns about alcohol use can be effective in changing many patients’ drinking behavior before problems can become chronic.” (NIAAA, 2003)

The Educational Tool Kit will help these professionals respond to patient questions on alcohol, and present opportunities to discuss other dietary and lifestyle messages set forth in the Dietary Guidelines and MyPyramid.

According to CNPP, partnering with MyPyramid on the Corporate Challenge provides an opportunity for different communities and companies to join together in helping promote the 2010 Dietary Guidelines for Americans. The MyPyramid Food Guidance System provides guidance to help implement the recommendations of the guidelines. MyPyramid’s overarching themes are: variety, proportionality, moderation and activity.

The following pages provide additional information on:

More information about MyPyramid and the MyPyramid Corporate Challenge can be found at


B. Contact Information for Advisory Committee

Howard Forman
President, Doctors for Designated Driving
130 West 79th Street
Apartment 7-C
Bronx, NY 10024
Phone: 718.828.0758

Mark Gold, MD
Distinguished Professor and Chairman
Departments of Psychiatry, Neuroscience
Community Health and Family Medicine
University of Florida McKnight Brain Institute
P.O. Box 100256
Gainesville, FL 32610
Phone: 352.392.0140

Mary Jo Goolsby, EdD, MSN, ANP-C, FAANP
Director of Research & Education
P.O. Box 12846
Austin, TX 78711
Phone: 512.442.4262

Monica Gourovitch, PhD
Senior Vice-President, Office of Scientific Affairs
Distilled Spirits Council of the United States
1250 Eye Street, NW, Suite 400
Washington, DC 20005
Phone: 202.682.8837

Gerald Keller, MD, FAAFP
2810 East Causeway
Manderville, LA 70448
Phone: 985.875.2828

Sylvia A. Moore, PhD, RD, FADA
College of Health Sciences, University of Wyoming
Department 4238
1000 East University Avenue
Laramie, Wyoming 82071
Phone: 307.766.2496

Winston Price, MD
1260 Hopewell Crest
Alpharetta, GA 30023
Phone #: 718.953.8723

Raymond Scalettar, MD, DSc
Former Chair, American Medical Association
Medical Advisor to the Distilled Spirits Council of the United States
3 Washington Circle, NW
Suite 303
Washington, DC 20037
Phone: 202.223.8911

Roger Shewmake, PhD, LN
Professor and Director, Section of Nutrition
South Dakota School of Medicine
Department of Family Medicine
1400 W. 22nd Street (HSC)
Sioux Falls, SD 57105
Phone: 605.357.1500

Omega Silva, MD, MACP
354 N Street, SW
Washington, DC 20024
Phone: 202.554.9428

Greg Thomas, PA, MHP
Vice-President, Professional Education & Alliance Development
American Academy of Physician Assistants
950 North Washington Street
Alexandria, VA 22314-1552
Phone: 703.836.2272 ext 3107

Jane White, PhD, RD, LDN
Professor Emeritus, Department of Family Medicine
University of Tennessee
1924 Alcoa Highway
Box U-67
Knoxville, TN 37920
Phone: 865.544.9352


C. Contact Information for Participating & Reviewing Organizations

American Academy of Nurse Practitioners
P.O. Box 12846
Austin, TX 78711

American Academy of Physician Assistants
950 North Washington Street
Alexandria, Virginia 22314-1552

American Medical Women’s Association
100 North 20th Street, 4th Floor
Philadelphia, PA 19103

Distilled Spirits Council of the United States
1250 Eye Street, NW, Suite 400
Washington, DC 20005

National Medical Association
1012 Tenth Street, NW
Washington, DC 20001

Society of Teachers of Family Medicine
11400 Tomahawk Creek Parkway,
Suite 540
Leawood, KS 66211

Nutrition Educators of Health Professionals a Dietetic Practice Group of the American Dietetic Association (NEHP/ADA)
216 W. Jackson Blvd.
Chicago, IL 60606-6995


D. Information on Participating and Reviewing Organizations

  • American Academy of Nurse Practitioners (AANP) (

    Formed in 1985, the American Academy of Nurse Practitioners (AANP) is the largest and only full-service member driven national professional organization for nurse practitioners (NPs) of all specialties. With approximately 22,500 individual members and over 127 group members, AANP represents the interest of over 120,000 NPs. AANP has steadily expanded its services and priorities to meet its mission to serve as a resource for NPs, their patients and other health care consumers; to promote excellence in practice, education and research; to advance health policy and establish health care standards; and to advocate for access to quality and cost effective health care by NPs. AANP is a leader in a wide range of coalitions, alliances and partnerships - working with groups within nursing as well as other disciplines and industry. The AANP Network for Research (AANPNR) is a developing practice-based national network of AANP members for collaboration on research topics to further enhance NP practice.

    The mission of the American Academy of Nurse Practitioners, as a member-driven organization, is to:

    • Promote excellence in NP practice, education and research;
    • Shape the future of healthcare through advancing health policy;
    • Serve as the source of information for NPs, the healthcare community and consumers;
    • Build a positive image of the NP role as a leader in the national and global healthcare community.

  • American Academy of Physician Assistants (AAPA) (

    AAPA Mission:
    The mission of the American Academy of Physician Assistants is to promote quality, cost-effective, accessible health care, and to promote the professional and personal development of physician assistants.

    AAPA Vision:
    Physician assistants will be worldwide leaders vital to providing and improving the medical care of all people.

  • American Medical Women’s Association (AMWA) (

    The American Medical Women's Association (AMWA) is an organization of women physicians, medical students and other persons dedicated to serving as the unique voice for women's health and the advancement of women in medicine. The organization was founded by Dr. Bertha VanHoosen in 1915 in Chicago, at a time when women physicians were an under-represented minority. As women in medicine increase in numbers, new problems and issues arise that were not anticipated. AMWA has been addressing these issues for 93 years.

    AMWA vision:
    The American Medical Women’s Association empowers women to lead in improving health for all within a model that reflects the unique perspective of women.

    AMWA mission:
    The American Medical Women’s Association is an organization which functions at the local, national, and international level to advance women in medicine and improve women’s health. We achieve this by providing and developing leadership, advocacy, education, expertise, mentoring, and strategic alliances.

    Since 2005 AMWA offers education program “Alcohol Awareness Initiative” which can be accessed at and online CME course “Alcohol 101” to its members at

  • Distilled Spirits Council of the United States (
    Government Links:
    Industry Responsibility Links:

    The Distilled Spirits Council is the national trade association representing America’s leading distillers and nearly 80% of all distilled spirits brands sold in this country. Over the years, the Council has served as the distillers’ voice on policy and legislative issues in our nation’s capital, state capitals and foreign capitals worldwide. Our strong commitment to responsibility is the foundation of everything we do as an organization and as an industry.

    The distillers’ efforts to combat alcohol abuse and encourage responsibility have spanned decades. For example, support of continuing education credits for physicians and other health care professionals for programs on alcohol abuse and responsible consumption, outreach through partnerships with health care professionals on programs to prevent and reduce alcohol abuse, and public/private partnerships to disseminate the alcohol guideline from the Dietary Guidelines. The distillers are proud of their longstanding commitment to social responsibility and will continue to lead the way in this important effort.

  • National Medical Association (NMA) (

    The National Medical Association (NMA) is the collective voice of African American physicians and the leading force for parity and justice in medicine and the elimination of disparities in health.

    The National Medical Association (NMA) is the largest and oldest national organization representing African American physicians and their patients in the United States. The NMA is a 501(c) (3) national professional and scientific organization representing the interests of more than 25,000 African American physicians and the patients they serve. NMA is committed to improving the quality of health among minorities and disadvantaged people through its membership, professional development, community health education, advocacy, research and partnerships with federal and private agencies. Throughout its history the National Medical Association has focused primarily on health issues related to African Americans and medically underserved populations; however, its principles, goals, initiatives and philosophy encompass all ethnic groups.

  • Nutrition Educators of Health Professionals a Dietetic Practice Group of the American Dietetic Association (NEHP/ADA)
  • The American Dietetic Association is the nation's largest organization (more than 67,000 members) of food and nutrition professionals. ADA serves the public by promoting optimal nutrition, health and well-being. ADA members are the nation's food and nutrition experts, translating the science of nutrition into practical solutions for healthy living.

    Nutrition Educators of Health Professionals (NEHP) is a dynamic network of professionals providing nutrition education for medical, dental, nursing, and other allied health students, residents and practitioners. According to Roger Shewmake, PhD, LN, past-chair, the group offers an environment for interaction with other educators, opportunities for professional growth and a forum for developing curricula for undergraduate, graduate, and continuing nutrition education. Members enjoy networking opportunities year-round through the NEHP electronic mailing list which also ensures members have up-to-date information from the practice group. Members also have an annual education/networking opportunity at the Food & Nutrition Conference & Expo.

  • Society of Teachers of Family Medicine (STFM) (

    The Society was founded in 1967 to respond to the needs of family medicine educators. STFM is dedicated to improving the health of all people through education, research, patient care, and advocacy.

    Strategic goals of STFM are:

    • Faculty Development: To provide premier academic development of faculty appropriate to their level of experience and individual roles.
    • Celebrate Diversity, Eliminate Disparity: To advocate for social justice to improve health care for all people.
    • Quality Improvement: To improve the quality of care provided by family physicians through education and research.
    • Role of the Family Physician: To lead the process to define the most effective roles and responsibilities of family physicians in the evolving health care system.
    Information Technology: To explore, incorporate, and teach advances in information technology appropriate for family medicine.


E. Tools for Professional Education

  1. Alcohol Education Center (AEC) (

    An online continuing medical education course has been developed by Dr. Mark Gold for physicians, nurses and other health care providers. Topics covered include alcohol metabolism, blood alcohol levels, tolerance, standard drink information, alcohol abuse and dependence, treatment and relapse, contraindications, potential benefits of moderate beverage alcohol consumption, fetal alcohol syndrome, screening and brief intervention, genetic factors, risk factors, protective factors, age and gender issues, among others.

    The AEC offers a curriculum of free courses and is a great resource for health care professionals who would like to learn more about alcohol consumption and alcohol abuse. (For more information, please see the handout in the folder at the end of the Section III).

    Dr. Mark Gold is Donald Dizney Eminent Scholar & Distinguished Professor at the University of Florida McKnight Brain Institute, Departments of Psychiatry, Neuroscience, Community Health and Family Medicine; Chair, Department of Psychiatry, University of Florida College of Medicine.

  2. The Alcohol Clinical Training (ACT) (
    This project was established by the Boston Medical Center and Boston University Schools of Medicine and Public Health to disseminate the latest research on alcohol and teach pragmatic clinical skills to screen and conduct brief intervention for alcohol problems. The project's two distinct components, which both integrate data on health disparities, include:
    • Alcohol screening and brief intervention curriculum: A free online curriculum for generalist clinicians, educators, and trainees that teaches skills for addressing alcohol problems in primary care settings (including screening and brief intervention), emphasizing cross-cultural efficacy.
    • Alcohol and health: Current evidence: A free online newsletter that summarizes the latest clinically relevant research on alcohol and health.
  3. Ensuring Solutions to Alcohol Problems (
    Ensuring Solutions is a project of the Center for Integrated Behavioral Health Policy, part of the Department of Health Policy at the School of Public Health and Health Services, The George Washington University Medical Center in Washington, DC.

    Over the past five years, Ensuring Solutions has:

    • Helped businesses nationwide to demand better alcohol-related services from their health plans. Health plans following these new standards increased the identification of patients with alcohol problems by more than 15 percent in one year, ensuring treatment for tens of thousands of additional patients.
    • Convinced the American Medical Association and the Center for Medicaid and Medicare Services to create new billing codes that encourage primary care physicians to identify and treat people with substance use disorders.
    • Developed new research-based standards for the identification and treatment of substance use disorders. These standards were endorsed by the National Quality Forum in 2007.
    • Created an online technical assistance program to help repeal insurance laws that discourage emergency room doctors from identifying patients with alcohol-related problems. Since 2002, this resource has helped to repeal laws in nine states and the District of Columbia.